Digital Messaging Journeys: Primer for Success (Email Excellence Webinar Series)

Digital messaging journeys have come a long way since the first triggered emails. Now empowered by marketing automation platforms, campaign management tools, CDPs, or all of the above, journeys are often omnichannel, AI-driven, and can consist of almost infinite conditions and branching paths.

This webinar conveys approaches and strategies for wrangling their complexity, orchestrating multiple journeys so they flow in harmony and don’t overwhelm your audience, and best practices for optimizing engagement and response.

We'll Explore:

Types of Journeys from the simple to the complex

• “Must-have” journeys: the basics that pay high dividends
• From nice-to-have to a heavier lift

Ways to manage challenges like:

• Operational set-up: Where do you start? Which tool(s) do you use?
• Pros and cons of using pre-baked journey-builders vs. manually created flows
• Orchestrating triggers, timing, length, and cadence
• Multi-journey hierarchy and how to think through entry/exit rules
• Maintenance of content and the journey itself
• How do you know it’s running right?
• How do you know if content feeds/updates are working?
• Who’s minding the store?

You’ll walk away with a primer for journey success from our lead speaker followed by a lively panel and Q&A session. Whether you’re B2C, B2B or both; in the email marketing trenches or responsible for big-picture eCommerce and channel ROI this webinar is a must!