Wednesday, September 25, 2024
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8:45am - 9:30am
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WELCOME & REGISTRATION
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9:30am - 9:45am
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OPENING REMARKS
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John Hardy
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SVP, Marketing Technology
ANA
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9:45am - 10:22am
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IF ARTIFICIAL INTELLIGENCE CAN END HUMANITY, JUST IMAGINE WHAT IT CAN DO FOR MARKETING!
Will generative AI drive the greatest creative revolution in history or end humanity? Depends on who you talk to!
David Jones, co-founder and CEO of The Brandtech Group, believes AI will create changes more profound than social media or even the mobile phone. From the creator economy to hyper-personalization, production efficiency on steroids, and every other marketing discipline in between, AI is going to turn traditional methods upside down. Join the session to find out why it's going to be so big, what are the most exciting new AI tools, learn how to build a brand from scratch in 59 mins, and see what the future holds for marketers.
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David Jones
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Co-Founder and CEO
The Brandtech Group
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10:20am - 10:55am
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VERIZON BUSINESS’ TECH-DRIVEN MARKETING SUCCESS
Learn how Verizon Business integrated technology into its brand marketing strategy and developed new ways to engage customers. Attendees will gain valuable insights into Verizon Business' tech-focused marketing approach and learn practical ways to apply similar ideas to their marketing efforts.
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Kris Narayanan
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SVP, Digital Experience Platforms
Verizon Business Group
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10:55am - 11:10am
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NETWORKING BREAK
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11:10am - 11:45am
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UNLOCK THE VALUE OF YOUR CUSTOMER DATA WITH AMAZON AWS AND AMAZON ADS and Merkle/Denstu
First party data has become an increasingly critical tool for marketers to better understand their consumers across channels (paid, owed, and earned). In this session for brand marketers, hear how companies are working with AWS and Amazon Ads and Merkle/Dentsu helping brands like Champions Pet to unlock the value of their customer data in order to improve their marketing effectiveness and grow their business (planning, activation, measurement, and optimization)
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Paul Dooley
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World Wide Head Marketing Transformation
Amazon
Joe Luchs
Amazon Ads and AWS Global Lead
Amazon
Mika Takahashi
Dentsu Group Director, Commerce & Retail Media
Denstu
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11:45am - 12:20pm
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HOW TO EVALUATE AND OPTIMIZE OMNICHANNEL ADVERTISING STRATEGIES
Strong performance for a single campaign is one thing—knowing how to consistently replicate that performance is another. Especially in the privacy-forward future of advertising, it is critical for advertisers to understand not just if their strategy is working, but which specific channels and touchpoints are driving success. In this fireside chat, we will discuss methods for analyzing and optimizing strategies, no matter the industry, to ensure strong omni-channel performance.
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Courtney Herb
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Senior Director of Brand Marketing and Public Relations
NextRoll
Alejandra Tenorio
Senior Director of Digital Marketing & Ecommerce
RMS Beauty
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12:20pm - 12:30pm
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THE FUTURE OF MARTECH LEADERSHIP
The future of marketing will depend on a brand’s ability to drive growth through their investments in technology, data and generative artificial intelligence. However, MarTech is currently facing a significant talent shortage, including a vast gap in entry-level positions, making it challenging for companies to identify and develop a robust diverse talent pipeline which is critical for sustainable growth. In this session, you will hear about the groundbreaking MarTech talent industry initiative launched between the ANA Educational Foundation and the ANA MarTech Leadership Council. You will discover the key challenges and opportunities around inspiring future MarTech leaders and how you can join our movement.
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Marni Gordon
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SVP
ANA Educational Foundation
View Presentation
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12:30pm - 1:20pm
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NETWORKING LUNCH
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1:20pm - 1:55pm
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DEMYSTIFYING THE ADOBE EXPERIENCE CLOUD
Feeling overwhelmed by the Adobe Experience Cloud? You're not alone. In this session, we'll break down the Adobe Experience Cloud by product family, and individual products. Understand how the Experience Cloud became what it is today, where the integrations are strong, and not as strong; which products are best for certain use cases; the importance of technology partners/ecosystem; thoughts on vision & roadmap; and how to find the best implementation partners for your needs.
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Chris Vitti
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Senior Director, Head of Marketing Technology
The Cigna Group
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1:55pm - 2:30pm
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CHALLENGES MARKETERS SHOULD ADDRESS WITH COOKIE DEPRECATION AND STRATEGIES TO ADAPT
Cookie deprecation puts a significant amount of media investment at risk. Cookies and device IDs are in every aspect of the digital ecosystem. We’ll discuss how the loss of user behavior tracking impacts insights, targeting, personalization, and measurement of media campaigns. And some strategies to adapt to this period of transition.
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Shivani Srivastava
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MarTech Executive, Financial Services
Formerly Discover, Citi
View Event Recap
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2:30pm - 2:45pm
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NETWORKING BREAK
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2:45pm - 3:20pm
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ELEVATE CUSTOMER ENGAGEMENT WITH NEXT LEVEL EXCLUSIVE EXPERIENCES
How do you break the noise and clutter of engaging your customers without feeling overdone? With in-app experiences that deliver exclusive content at your events that increase customer involvement and bolster brand initiatives, using trivia, contests, games, and more. The team at Komo Tech partners with clients, such as ReedPop and Fanatics, to deliver top-tier events. Join us to learn how to leverage in-app technologies successfully and make it fun for everyone.
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Shawn Swaney
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Senior Director of Customer Success
Komo Tech
Derrick Weiss
Sr. Marketing Coordinator
ReedPop
View Presentation
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3:20pm - 3:55pm
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NBCUNIVERSAL LEVERAGES TECHNOLOGY TO MEASURE THE POWER OF CREATIVE
Not all advertising impressions are created equal! With the focus on media measurement, what impact does the creative have? NBCUniversal and System1 explore the significant impact creative and its placement has on short- and long-term business performance. We’ll highlight examples of creative that emotionally resonates with audiences and share strategies for how advertisers can lean into powerful creative to maximize their advertising effectiveness.
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Yusuf Chuku
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EVP, Client Advisory
NBCUniversal
Jon Evans
Chief Customer Officer, and Host of The Uncensored CMO podcast
System1
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3:55pm - 4:05pm
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CLOSING REMARKS
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John Hardy
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SVP, Marketing Technology
ANA
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4:05pm - 6:00pm
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RECEPTION
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