2024 MarTech MOC - September (In-Person)

More than $400 billion was spent globally in 2022 on Marketing Technology and as spending continues to increase, so will the complexity of related issues that arise from the integration of what are often an overwhelming number of disparate data and tech solutions. Join experts to hear how they are embracing new talent, processes, and technologies to master their stack and transform the art and science of connecting products and services with those who need and desire them most.

when

Start: Wednesday, September 25, 2024 at 9:00am

End: Wednesday, September 25, 2024 at 4:00pm

WHERE

Amazon HQ
450 W 33rd St
New York, NY 10001

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, September 25, 2024
9:00am - 10:00am	WELCOME & REGISTRATION
10:00am - 10:10am	OPENING REMARKS
10:10am - 10:45am	HOW TO EVALUATE AND OPTIMIZE OMNI-CHANNEL ADVERTISING STRATEGIES Strong performance for a single campaign is one thing—knowing how to consistently replicate that performance is another. Especially in the privacy-forward future of advertising, it is critical for advertisers to understand not just if their strategy is working, but which specific channels and touchpoints are driving success. In this fireside chat, Steph Abe, AdRoll’s Senior Customer Marketing Manager, will sit down with Kevin Brkal, Founder and President of KNB Online, to discuss his methods for analyzing and optimizing strategies, no matter the industry, to ensure strong omni-channel performance. Steph Abe Senior Customer Marketing Manager AdRoll
10:45am - 11:20am	SESSION 2
11:20am - 11:50am	NETWORKING BREAK
11:50am - 12:25pm	SESSION 3
12:25pm - 1:00pm	SESSION 4
1:00pm - 2:00pm	NETWORKING LUNCH
2:00pm - 2:35pm	SESSION 5
2:35pm - 3:05pm	SESSION 6
3:05pm - 3:10pm	CLOSING REMARKS
3:10pm - 4:00pm	ROOFTOP HAPPY HOUR

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.