Marketing Technology Changemakers One-Day Conference (In-Person)

In this one-day members-only conference at Amazon Ads HQ in Hudson Yards, gain knowledge into the latest martech trends and technologies transforming brand marketing.

Whether you're a C-suite business decision-maker, marketing ops leader or brand manager, you'll learn strategies to drive innovation and maximize marketing performance using cutting-edge tools and approaches. As a member, you’ll have access to compelling speakers, real-world applications and networking opportunities.

when

Start: Wednesday, September 25, 2024 at 9:00am

End: Wednesday, September 25, 2024 at 4:00pm

WHERE

Amazon Ads HQ
450 W 33rd St
New York, NY 10001

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, September 25, 2024
9:00am - 10:00am	WELCOME & REGISTRATION
10:00am - 10:10am	OPENING REMARKS
10:10am - 10:45am	SESSION 1
10:45am - 11:20am	HOW TO EVALUATE AND OPTIMIZE OMNICHANNEL ADVERTISING STRATEGIES Strong performance for a single campaign is one thing—knowing how to consistently replicate that performance is another. Especially in the privacy-forward future of advertising, it is critical for advertisers to understand not just if their strategy is working, but which specific channels and touchpoints are driving success. In this fireside chat, we will discuss methods for analyzing and optimizing strategies, no matter the industry, to ensure strong omni-channel performance. Steph Abe Senior Customer Marketing Manager AdRoll Alejandra Tenorio Director of Digital Marketing and Ecommerce RMS Beauty
11:20am - 11:50am	NETWORKING BREAK
11:50am - 12:25pm	CHALLENGES MARKETERS SHOULD ADDRESS WITH COOKIE DEPRECATION AND STRATEGIES TO ADAPT Cookie deprecation puts a significant amount of media investment at risk. Cookies and device IDs are in every aspect of the digital ecosystem. We’ll discuss how the loss of user behavior tracking impacts insights, targeting, personalization, and measurement of media campaigns. And some strategies to adapt to this period of transition. Shivani Srivastava VP MarTech Products Discover
12:25pm - 1:00pm	HEINEKEN’S SECRET BREW TO CONNECTING WITH CUSTOMERS Discover how Heineken harnessed the synergy of cross-functional teamwork and a pioneering data-first mindset to rapidly adopt and tailor cutting-edge MarTech tools. This strategic approach not only accelerated Heineken's journey but also set a new standard in connecting and resonating with customers and consumers alike, through the artful delivery of flawless digital experiences. Russ Moretti Senior Director, Consumer Data Strategy Heineken
1:00pm - 2:00pm	NETWORKING LUNCH
2:00pm - 2:35pm	SESSION 5
2:35pm - 3:05pm	SESSION 6
3:05pm - 3:10pm	CLOSING REMARKS
3:10pm - 4:00pm	RECEPTION

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.