How a Rigorous Measurement and Optimization Process Moved JCPenney Marketing Forward

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JCPenney is emerging with leading marketing strategies built off of a strong analytics foundation, with a focus on agile optimizations to drive growth. Hear from JCPenney’s VP of Marketing, Bill Cunningham, and OptiMine’s VP of Client Success, Jamie Glover, on how they partnered to implement a process that enabled rapid optimization and marketing performance improvement.

What you'll learn:

Getting your organization on board with marketing measurement adoption.
A change management approach focused on marketing decisioning and 'key lessons learned'.
How adoption of agile marketing scenario planning can drive better results.