Reaching Millennials Through Music - What Marketers Need to Know

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The buying power of millennials has never been stronger and the need for marketers to connect with them has never been more important. As one of their passion points is music, Sony Music conducted a study of 31,000 consumers to learn about the millennial music fan. This webinar will provide the insights marketers need to know about how to reach the millennial consumer more effectively through music. You will also learn how different kinds of music communicates to different segments within the millennial population and how the millennial music fanatics respond to brand messages vs. the casual music fan.