Learn the A to Z of MarTech

Integrating marketing technology (MarTech) with marketing strategies is the deliberate alignment of your technology resources with your marketing objectives and the specific actions planned to accomplish those objectives. To achieve this integration, consider eight tips, drawn from the ANA’s on-demand training course, “Introduction to MarTech.”

Learn how to uncover your organization’s MarTech needs and challenges while aligning with key stakeholders.

Learn the four key communication objectives, which, if followed, will give your MarTech business case clarity and earn it a receptive audience.

Learn the four dichotomous principles that will allow you to strategically design your MarTech stack to suit the particular needs of your organization.

Learn the sequential process for choosing a new MarTech tool.

Learn six steps for effectively implementing MarTech tools.

Learn how to bring the whole organization along with the adoption of new MarTech tools and ease resistance to a change to the status quo.

Learn how to recognize when greater operationalization is demanded by your MarTech stack.

Learn the sequential process for creating and rolling out an effective MarTech governance framework.