Retail Media Networks: Ad Formats’ Shares of Sales, Past and Future | Money Slides | All MKC Content | ANA

Retail Media Networks: Ad Formats’ Shares of Sales, Past and Future

Forrester shares data on the share of ad sales held by different retail media network ad formats (onsite search, offsite, and onsite display), and forecasts how this will evolve in the future as marketers strive to optimize customer experience.