#pAId: A Deep Dive into Influencer Marketing and Deal Making
Executive Summary
This panel discussion will look beyond the FTC Endorsement & Testimonial Guides. It will provide a deep dive into the art of the deal, issues with influencers, and the injection of #AI into influencer deals.
Speakers:
Jason Gordon
Partner
Reed Smith LLP
Todd Grauel
Associate General Counsel
Kraft Heinz Company
Susan Lester
Assistant General Counsel — Baby and Childcare, North America
Kimberly-Clark Corporation
CLE Materials
- 12-1 Antitrust Magazine Online 3
- 2023-14795
- Advert Claim Substantiation Handbook V.A
- Five Advertising Law Trends To Watch In 2025
- Intellectual Property Rights Enforcement 2024: Chapter 1
- Ramping Up the Fight Against Misleading Endorsements and Testimonials: The FTC's Amendments to the "Guides Concerning the Use of Endorsements and Testimonials in Advertising"
- What Constitutes False, Misleading, or Deceptive Advertising or Promotional Practices Subject to Action by Federal Trade Commission
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