#pAId: A Deep Dive into Influencer Marketing and Deal Making | Event Recaps | All MKC Content | ANA

#pAId: A Deep Dive into Influencer Marketing and Deal Making

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Executive Summary

This panel discussion will look beyond the FTC Endorsement & Testimonial Guides. It will provide a deep dive into the art of the deal, issues with influencers, and the injection of #AI into influencer deals.

Speakers:
Jason Gordon
Partner
Reed Smith LLP

Todd Grauel
Associate General Counsel
Kraft Heinz Company

Susan Lester
Assistant General Counsel — Baby and Childcare, North America
Kimberly-Clark Corporation

CLE Materials

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