Digital Marketing, Hosted by Cisco

Greg Wright

VP, Content Marketing ANA

MAKING FILMS THAT DON’T FEEL LIKE THEY WERE MADE DURING THE PANDEMIC

The challenge of production with stay at home orders adds new challenges to an already difficult task. How do you produce creative when the briefs don’t change but everything else from approvals to final production does? In this session, you’ll hear from Dennis Lim, global executive creative director at Cisco, on how they are tackling digital marketing during the pandemic. 

Dennis Lim

Global Executive Creative Director Cisco

SYSTEMATIC CREATIVITY CAN ACCOMPLISH MEANINGFUL INNOVATIONS THAT DRIVE BUSINESS RESULTS

The accelerated evolution of technology and the exponential growth of the marketing technology ecosystem transformed marketing as we knew it. Under these circumstances, creativity can be taken to new heights. Avocados From Mexico has embraced that powerful combination of creativity and technology to leave their mark by launching disruptive and memorable digital experiences that also produce off-the-chart results. Ivonne Kinser will take the audience through the innovation manufacturing process that positioned the company among the top 100 companies globally for innovators and a disruptive marketing leader in it industry.

Ivonne Kinser

Head of Digital Marketing Avocados From Mexico

BUBLY SPARKLING WATER: A REFRESHING TAKE ON DIGITAL

Bubly sparkling water designed its digital strategy to resonate with consumers and ensure a playful take on the mundane everyday. In this session, learn how bubly made its name part of the social lexicon and show it isn’t afraid to have a little fun at its own expense.

Marisa Bartning

Director of Marketing (bubly) PepsiCo

THE IMPORTANCE OF SPEAKING TO YOUR CONSUMERS

The OraQuick In-Home HIV Test addresses a health need that is critical but oft-neglected, even within the communities most at risk: knowing one’s HIV status. To change that, OraQuick produced “Treat Yourself,” an inspiring, highly engaging digital program targeting queer consumers that raised brand awareness within a core consumer target and motivated self-testing for HIV through in-culture storytelling.  Every detail was developed using a queer lens, from leveraging relevant influencers to mining key cultural insights around community, drag, music, and humor. In this presentation, you’ll learn how this was achieved from conception through activation, including an overview of their consumer target and the insights leveraged for success.

Kayla Coleman

Marketing Manager, Consumer Products OraSure Technologies

ANHEUSER-BUSCH: DIGITAL MARKETING IN UNCERTAIN TIMES

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, and are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands.  In this session, David Zapata, Global Head of Media at Anheuser-Busch will share how they approach media planning and measure the success of their digital marketing activities. 

David Zapata

Global Head of Media AB InBev