Top Trends in Digital to Drive Growth in 2022, Presented by Pinterest

Pamela Gross

Senior Manager, Committees & Conferences ANA

PINTEREST PREDICTS 2022: THE ART + SCIENCE OF TRENDSPOTTING

People use Pinterest to plan for the future. That means we know what’s next. In this session, Pinterest’s Talia Parnass and Jenna Landi will walk you through 35 predictions for the year ahead and the details behind how we landed our claims. But this isn’t your typical year-end trend report. It's a not-yet-trending report—A window into the future, from the platform where people go to plan it. This is Pinterest Predicts.

Talia Parnass (@tsp519)

Content Marketing Lead Pinterest

THE FUTURE OF THE ALWAYS-ON INFLUENCER IN 2022

In this session, Brandon Perlman, Founder and CEO of influencer marketing AOR Social Studies, will discuss how the influencer marketing landscape has evolved and share trends, predictions, and opportunities for 2022. Attendees will learn best practices, as well as tips and tricks on how to elevate influencer marketing out of the awareness game and toward lower-funnel KPIs.

Brandon Perlman

Founder and CEO Social Studies, Inc.

MARKETING ACROSS THE METAVERSE

The metaverse is the next frontier for online interaction. Companies like Facebook are positioning themselves to not only respond to the rise of the metaverse, but also to help shape it. Other companies, like Microsoft, Stageverse, and Ubisoft are also helping to define the future of the internet – and attracting a number of brands who also want to play in this space. In this session, R3 will look at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.

Jason Velliquette (@OneJason)

EVP, Digital R3

HOW BRANDS ARE USING EXPERIENCES TO DRIVE A FIRST-PARTY DATA STRATEGY

With the continuation of GDPR and the enhancement of CCPA, brands and marketers need to find new ways to compile data on customers and users. The best way? Gather it yourself. In this session, Daniel will share how leading brands like Budweiser, Dick’s Sporting Goods, and Nestlé are using data-driven experiences to build a complete customer profile while creating an enjoyable experience for the consumer.

Learn how AnyRoad works with brands to compile insights before, during, and after experiences; what type of data points experiential marketing offers that are otherwise hard to discern; and how brand experiences will add value in a post-GDPR world.

Daniel Yaffe (@Yaffetome)

Co-Founder and COO AnyRoad