2020 ANA Virtual Nonprofit Conference

Host: Dan Karp

Senior Vice President, Integrated Direct Marketing Covenant House International

EXPANDING REACH AND SCALING IMPACT THROUGH CONNECTED TV

As TV viewership patterns shift, nonprofits find themselves in an ever evolving space.  But one they must adapt to.  And Connected TV offers reach never available before.  Direct revenue attribution can be difficult to identify,  but combined with a solid digital program the revenue can be significant.  In this session we will discuss how CTV, when combined with a full digital program, can provide a power punch to your digital marketing efforts. 

Nathan Looney

Director, Digital Strategy One & All

KEYNOTE PANEL: DIVERSITY, EQUITY AND INCLUSION: AN HONEST DIALOGUE

There is a serious call to action for better working conditions, respect, tolerance, diversity, inclusion and equity across the nation to help our diverse communities. We know how important it is to discuss the recent tragedies and learn from them. As nonprofit organizations we have been challenged to assess, understand, and broaden our own understanding of how we champion diversity, equity, and inclusion effectively throughout our organization and the sector. Join us for a honest dialogue that encourages our community members to reflect, listen to each other, and learn. Through this panel we can help find ways to embrace diversity, equity, and inclusion as fundamental values, This can ensure they are reflected in the activities of your nonprofit and reflected in your marketing and fundraising campaigns.

Shawn Dove

Chief Executive Officer Campaign for Black Male Achievement

STRATEGIES FOR ONLINE COMMUNICATIONS DURING A GLOBAL CRISIS

The session will highlight case studies showcasing the Parkinson’s Foundation and Pediatric Brain Tumor Foundation’s online response to the COVID-19 pandemic along with the practical strategies that they executed. The case studies will share specific crisis communications examples and the Foundations’ responses via email, web and social. The session will serve to show participants how to effectively communicate with audiences during a sudden crisis and successfully keep audiences engaged with the organization through online efforts like a webpage dedicated to COVID-19 that was continually updated, Facebook Live events with Q&A from constituents, virtual events and more.

Cathy Whitlock

Senior Director of Online Communications Parkinson's Foundation

ONE MONTH, 317% ROI: HOW PREDICTIVE ANALYTICS CAN SUPERCHARGE YOUR LIST

With year-end just around the corner and so many unknowns between now and then, there’s one question on everyone’s minds: How can I find, cultivate and convert new and lapsed donors leading up to and during a crucial EOY while breaking even?

At Anne Lewis Strategies, we’ve developed and are continuously honing new approaches to add meaningful, immediate revenue to clients’ bottom lines, including some tactics that are helping to reinvent acquisition and audience development. Our data scientists develop models that identify individuals with not only the greatest propensity for donating, but also the biggest likelihood of donating to your organization, right now – and the early results have been shocking: One client who joined our new digital co-op broke even in just nine days, and another drove an astounding 317% ROI in one month from our AI-modeled names. 

This innovation is especially exciting as we prepare for the EOY. As nonprofit fundraisers increasingly seek high-return, cost-effective and scalable sources of list growth, we’re building solutions by combining AI-powered modeling technology with anonymously shared information from member programs. That combination allows us to tap into terabytes of transaction data, providing members with the highest-quality names and targets. We can’t wait to tell you more!

Maureen McNally

Executive Vice President Anne Lewis Strategies, LLC – An Infogroup Company

NONPROFIT ORGANIZATION OF THE YEAR AWARD CELEBRATION

The Nonprofit Organization of the Year Award, presented annually at our summer conference, recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission. The recipient is determined based on the following criteria:

• Sustained achievement in fundraising through data-driven marketing and consistently successful financial performance
• Recognized leadership with a reputation for excellence within the nonprofit and data-driven marketing communities, as well as with the public at large
• High ethical standards and compliance with generally accepted standards for management and public disclosure.

Tracey Burgoon

Director, Direct Marketing DAV

VIRTUAL EVENT PLANNING: LESSONS LEARNED

As 2020 evolves, a new reality in fundraising is clear. Virtual events are not only helping charity brands reach their event donors. They are also being used to reach new and large audiences. The streaming event isn't a new concept and yet across the sector they are driving awareness, fundraising and engagement like never before. What's driving the change? What does it take to produce a virtual event that stands a chance at transforming your brand? How do you plan content for audiences that know you and those meeting you for the first time? Whether you are planning a virtual event or thinking about it, join us to see how Covenant House reimagined their Night of Broadway Stars Gala into A Night of Covenant House Stars streamed on multiple platforms including Amazon Prime. Learn the important lessons – the dos and don’ts – of how to plan and executive a virtual fundraising event.

Dan Karp

Senior Vice President, Integrated Direct Marketing Covenant House International

FROM EMERGENCY TO LONG-TERM GROWTH: RETAINING CRISIS DONORS

This year the world was hit with unimaginable crises, and donors stepped up in a big way to give to organizations on the front lines and people affected by COVID-19 and racial injustice. But emergency donors are notoriously hard to retain. Your influx of gifts this year won’t turn into success next year — or even this year-end giving season — unless you do things right.

For over a decade, we’ve helped organizations like American Red Cross, USA for UNHCR, and even Planned Parenthood weather emergencies and come out the other end with a larger, stronger program. In this session, we’ll share some of their tried and true strategies.

Madeline Stanionis

Partner M+R

CASE STUDY: OVERCOMING A $1MM LOSS WHEN COVID-19 CANCELED EVENTS

When Coronavirus hit many organizations funding plans were jeopardized as high-revenue in-person events were canceled. Join us to look at how one organization overcame their $1MM loss in income and learn the ways direct response can help you reach your financial goals - and even grow - in our current environment.

Amy Sewell

Vice President, Digital Solutions Douglas Shaw & Associates

COMBINING BENCHMARKING: THE END ALL AND BE ALL

Today’s upheaval and disruption has nonprofits facing new challenges on how to succeed now and in the future. It’s critical for fundraisers and marketers to know which data and analytics to track and potentially pivot to meet the needs and expectations of the changing donor behaviors and preferences. Based on new benchmarks - learn the current pulse of the state of the nonprofit and commercial industry and see how your organization stacks up against them. Our panel of experts will delve into and share recent metrics on: mail, digital and commercial.

Amy Bobrick

Vice President, Strategy Merkle RMG

AMERICANS ARE THE SHAREHOLDERS OF OUR NATION: THE CRITICAL NEED FOR FACTS IN AMERICA NOW

Poppy MacDonald

President USAFacts

Host: Dan Karp

Senior Vice President, Integrated Direct Marketing Covenant House International

TEN MINUTE COUNTDOWN - 5 SUMMER WAVES OF THE FUTURE

Join ANA SVP, Nonprofit Federation Senny Boone for a top-5 issues countdown that will inform you on the key advocacy and policy issues impacting nonprofit organizations and the agencies working on their behalf. This brief overview will cover topics like Congressional action on charitable giving incentives, postal matters — reform and rates, data privacy restrictions in California and other states, and other issues sweeping in this summer that you need to follow. Many challenges keep flowing through leading us to great uncertainty — join this brief morning kickoff to learn the new waves approaching... and more!

Host: Leigh Janis

Director, Sales & Brand Strategy Production Solutions

VIRTUAL VICTORY: IF YOU BUILD IT RIGHT, THEY WILL STAY

Virtual events have become a popular alternative to in-person events for nonprofit organizations during the COVID-19 pandemic. But too many organizations are handling virtual fundraising the wrong way.

In this session, RKD Group’s VP of Donor Engagement Karla Baldelli will discuss the need to approach virtual fundraising with more thought, better planning and higher expectations to maximize their effectiveness. If nonprofits build virtual programs the right way, they will have fantastic events as well as terrific returns in revenue and donor loyalty

Karla Baldelli

Vice President, Donor Engagement RKD Group

KEYNOTE: BRAND BUILDING FOR SOCIAL IMPACT

Your brand is a valuable asset that can drive growth for the future. How strong is your brand? How can you position your organization to engage a wider audience of supporters in your mission? Join us to evaluate the strength of your brand and learn how to apply expert techniques to build your brand on any size budget. We’ll discuss how to create your brand positioning, how to evaluate your name and logo, and how to write an elevator pitch that generates interest in your organization. We’ll discuss how to encourage everyone in your organization to champion and steward the brand through tools like a brand style guide, how to set guardrails to protect your brand, and how to measure your brand over time. We will review case study examples and discuss practical tools. This is an interactive session in which you will exchange ideas with peers and walk away with ideas to put into practice right away.

Three important takeaways (learnings) that will benefit attendees:

• How to position your brand for growth
• How to build brand champions throughout your organization
• How to measure the impact of your brand

Stephanie Rath

Former Vice President, Marketing and Brand Management, YMCA of the USA

NAVIGATING ISSUES AND OPPORTUNITIES IN THE MAIL

Were you forced to make changes to your carefully crafted mail plan as a result of the COVID-19 pandemic and other current events? In this session you’ll learn how CARE and other nonprofit organizations adjusted their mail strategy and messaging to speak to their donors during these challenging, dynamic times. You’ll learn what to do (and what not to do) in terms of organizational protocol for making “emergency” decisions that allow you to pivot quickly, remaining relevant but on course. You’ll also hear examples of successful and unsuccessful tests from organizations across different sectors. What worked? What didn’t? All to help you be more prepared to navigate future challenges and opportunities in the mail.

Angie Moore

Chief Individual Fundraising Officer CARE

THANK BEFORE ASKING (AGAIN): AN UNLIKELY PARTNERSHIP TO IMPROVE DONOR STEWARDSHIP

Even before the COVID-19 pandemic, the fundraising landscape was a challenging one. With more and more organizations competing for the same share of wallet, many are turning to stewardship as a strategy to retain and grow their donors.

In this session, learn how an unlikely partnership helped an organization build an innovative, sustainable stewardship solution. Merkle Response Management Group’s Vice President of Strategy, Amy Bobrick, and Danielle Dominici from Save the Children share how organizations can engage their donation processor to support donor engagement initiatives.

Amy Bobrick

Vice President, Strategy Merkle RMG

FACE-TO-FACE, WHAT TO DO NOW?

Face-to-face fundraising has been rapidly growing in scale and adoption for nonprofits looking to build large recurring gift files. In 2020 more nonprofits in the U.S. added F2F to their acquisition mix than ever before. It was also a year in which the industry experienced its first global shutdown of activities due to a pandemic, national protests and a wide-spread economic crisis. What are the brands that rely on their F2F donors doing to meet their acquisition targets? How is the industry responding to new safety protocols? What is the future for this essential and growing channel? Find out from our experts.

Sherry Bell

President, Board of Directors, Professional Face-to-Face Fundraising Assoc Founder & CEO, Grow Fundraising & Consulting Inc.

CREATING YOUR OWN GIVING DAY

A giving day can rally your community around your nonprofit while it increases awareness of your mission, whether or not we're in the midst of a pandemic. Join Scott Marshall of Feeding America Eastern Wisconsin and Megan Carder of TrueSense Marketing as they unpack the strategies and tactics of successful giving days. Discover tips and tricks to attract new donors to your organization, and deepen your relationships with existing ones.

Megan Carder

Managing Director TrueSense

THE RISE OF DRTV AND DIGITAL STREAMING ADS

Revenue diversification has quickly become an imperative as a result of the pandemic in recent months. Suddenly, some approaches have become increasingly difficult to manage and execute (face to face, live events, etc.). Additionally, people have been spending more time at home and consuming larger amounts of TV and digital media than ever before. Brand advertisers have reduced their budgets resulting in lower rates and increased inventory. This has all created an environment where more organizations than ever before are considering investing in TV and other video-based initiatives. Join us as we walk through the rise, evolution and interplay of TV and digital and what may (or may not) have changed in recent years and months and how one organization in particular is leveraging these activities to drive growth.

Kim Bersin

Senior Director of Integrated Fundraising & Marketing International Fellowship of Christians and Jews

AROUND THE HORN ALL-STARS EDITION: FINDING YOUR FOCUS

Back by popular demand! We are bringing back the winners from past Around the Horn battles to compete for the championship title. Our All-Star panel of industry and nonprofit leaders will share their expertise on maintaining focus and navigating through these uncertain times. Like the television game show “Around the Horn” this moderated discussion will award panelists with points for good arguments.

Dan Karp

Senior Vice President, Integrated Direct Marketing Covenant House International

KEYNOTE: CORPORATE SOCIAL RESPONSIBILITY TRENDS THAT HELP YOU MAXIMIZE FUNDRAISING THROUGH SUCCESSFUL CORPORATE PARTNERSHIPS

Most every nonprofit is looking to either acquire new corporate fundraising partners or maximize opportunity with the corporate partners they already have. The nonprofits that are creating the strongest corporate partnerships and cause marketing programs understand that trends in corporate social responsibility (CSR) are what drive successful acquisition and maximization strategies. Learn about the current trends in CSR and how to apply them at your nonprofit to raise significant income through corporate partnerships (even in a pandemic), and hear about best practices Children’s Miracle Network Hospitals employs against those trends to raise $225M+ annually through corporate partnerships activities.

Maureen Carlson

Chief Programs and Marketing Officer Children’s Miracle Network Hospitals®

Host: Leigh Janis

Director, Sales & Brand Strategy Production Solutions