Programmatic Buying – Real Time Buying, Real Time Legal Problems

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In expanding beyond real-time bidding, programmatic buying promises a better match between ad and viewer. However, programmatic advertising can only deliver on that promise by drawing from a large number of data sources. Regulators have suggested that big data in advertising can result in harm to consumers and may even lead to online discriminated against some communities. Fred Lah from Reed Smith will identify the key legal issues to manage in an increasingly programmatic – and problematic – advertising environment.