New and Emerging Platforms: How Advertisers Reach Their Audience On TikTok, Clubhouse, and More

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It seems like at least once a year, a new social platform, like TikTok and Clubhouse, explodes onto the digital landscape and touts unsurpassed metrics for brand engagement. Advertisers are often eager to expand their online presence to these unchartered waters. While these new sites often present opportunities to reach fresh audiences, brands should use caution when diving into emerging social tech. In this webinar, we will explore legal, regulatory, and compliance considerations applicable to new and emerging platforms including those involving influencer advertising, promotions, and user-generated content.