Privacy Consent Management: Understanding Marketing’s Role in Privacy Compliance

This event is over.

The global patchwork of privacy regulation (GDPR, ePrivacy, CCPA, SB220, etc) has forced companies to adopt new practices – and seek new solutions – to help comply with new requirements related to data capture, storage, use, consent and permission. Privacy is now an all-company concern, and along with Legal and IT, Marketing is often one of the first parties at the table. Meanwhile, consumers are increasingly aware of – and concerned about – their privacy and the security of their data and possess an increasingly low tolerance for data misuse, such as having personal data exchanged with third parties without their consent.

With these factors considered, and with the potential for significant PR and financial loss for failing to comply with legal requirements, firms are increasingly turning to third party privacy and consent management solutions. But, privacy and consent are relatively new domains for marketers and many struggle to identify their needs and understand the array of technology and service providers that seek to support their efforts.

In this webinar, Winterberry Group Managing Director, Dave Frankland, will:

Define the privacy and consent management landscape—and the drivers affecting its evolution
Describe the intersection of privacy and consent management solutions with the broader marketing and advertising technology ecosystems
Review the organizational requirements necessary to maximize the value of privacy and consent management solutions, inclusive of data, internal processes/ workflows and other assets
Provide an outlook on the potential future evolution of the privacy and consent management market