From Scrappy to Scalable: Embracing Digital Commerce in a Post-COVID World

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Digital commerce grew exponentially during COVID-19, and it’s predicted to continue even as countries reopen. As a result, many consumer goods companies are shifting from the scrappy approaches that helped them through the rapid transition to more scalable, cost-effective models for the long term. They’re also recognizing that digital market share is much more volatile than traditional market share due to curbside and local delivery options such as Instacart, where shopping is entirely digital even when fulfillment is local.

In this webinar, Jeriad Zoghby, Global Lead, Consumer Goods & Services, and Roald van Wyk, Global Lead, Brand Experience for Commerce, both at Accenture Interactive, will discuss the challenges and recommendations related to scaling for digital commerce, owning the brand experience on the digital shelf, and the need for a more systematic solution to growing digital consumer market share.