The Ultimate Product Launch Playbook - Strategies Best Brands Use to Go to Market

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Savvy marketers know building a great product is just the first step — after all, you’ve got to drive awareness and make people want to buy it. You don’t have to be a big brand with a big budget to map out an effective strategy for day one and beyond. In this webinar, Bazaarvoice will walk through the anatomy of a successful product launch.

You’ll learn strategies for every stage of your launch:

Pre-launch: map out the buyer journey, position your product, and stand out from the competition
Launch day: how to activate your brand with word of mouth marketing and get customer reviews in place for day one
Post-launch: tips and tricks to maximize returns, mine customer reviews for insights, and fine tune product descriptions and creative assets