Understanding How Underlying Consumer Values Impact Engagement

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Understanding the your target consumers’ underlying DNA – their values, beliefs, motivators and purchase drivers – helps inform “why” they do or do not take action. Given short consumer attention spans and the proliferation of media channels, it is critical that your offer appeal to their personal values in order to engage them as people vs. demographics and inspire them to convert. In this webinar, Resonate and CreditLoan will discuss how they utilized value-based consumer insights to develop messaging and creative for their multi-channel marketing approach including search, programmatic, Facebook and a new digital content strategy – which resulted in a 50% increase in engagement. Attendees will learn:

How to enhance multi-channel messaging with consumer insights derived at the individual vs. household level
How to implement a multi-channel targeting strategy that increases engagement
Why a deeper understanding of your customers and prospects will result in higher ROI