The Power of OOH: What Marketers Need to Know Now

This event is over.

While OOH is best known for enabling big and bold creative that increases brand awareness and amplifies other channels, it’s also remarkably targetable, measurable, and drives consumer activation. In this webinar, attendees will learn why the world’s biggest brands — from Amazon, McDonald’s, Apple, GEICO, Google, American Express, AT&T and Disney — consistently spend disproportionately on OOH.

During this session marketers will:

Learn about new advances in data and programmatic technology that make ROI in OOH competitive with other digital channels
Better understand how OOH can amplify your current omnichannel strategy and enhance video, digital, social and mobile campaigns/budgets
Hear new stats and insights about OOH that could change your thinking and approach to your next campaign strategy
Discover how the traditionally content-free medium is becoming a new platform for brand-safe content, capturing consumer attention and creating new opportunities for advertisers
Become inspired by how brands have effectively used OOH to engage consumers and drive results
Gain insights on how the pandemic has altered consumer purchasing intent for the fourth quarter 2020