Seven Strategies from Brands Leading the Conversation on Twitter

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It's not an easy time to be a marketer. Many brands are looking for answers; How do I stay agile in the face of uncertainty? How should I launch a new product? Is it appropriate to be light-hearted during this time? Written against the backdrop of COVID-19, and with the goal of empowering more brands to find their voice, Twitter is introducing the Conversation Playbook - seven strategies that leading companies are using to cultivate their brands through conversation on Twitter. Drawing on the best practices from the most effective activations on Twitter, this playbook is designed to give marketers the insights and inspiration to navigate their brand forward during times of crisis.