The Next 6 Weeks for the Next 6 Months

This event is over.

What you do now will make or break the second half of your year. The pandemic has made it almost impossible to develop concrete business plans. Therefore, for the next six weeks, your focus should be squarely on your customers — existing and prospective. You must gain understanding of their thinking and feelings, then decide what your role should be. It’s likely how you’ve been showing up in their lives needs to evolve, perhaps changing completely. In doing this, when normalcy returns, you’ll be able to claim more than your “fair share” of the market. This webinar will discuss:

Simple human insights all brands must understand
Adjusting communications based on recovery inflection points (including what to do if the pandemic returns)
Case studies of brands that emerged from downturns and leapfrogged their competition