eMarketer Big Picture View: Where TV and OTT/Streaming Worlds Collide

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How consumers watch television, movies and other video content has changed dramatically in just a few short years, and now with the spread of COVID-19, it's changing even more. Americans are not only watching video on a variety of new devices and platforms, they now have more options than ever before for what, when and where they watch content. This creates complex challenges as well as opportunities for brand marketers who want to engage with consumers leveraging the power of sight, sound and motion. In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months, including:

How time spent with video has shifted dramatically toward digital devices, including mobile screens, connected TVs and OTT services, and how it will continue to shift as people spend more time at home;
The even more rapidly rising penetration and usage levels of digital streamers, including breakdowns by demographic groups;
How brand marketers are shifting their media budgets in 2020, and channeling more spending toward digital video options;
How programmatic buying is trending across all platforms, including, digital video, mobile video and even linear TV;
How marketing needs to adapt in digital video world.