ANA SeeHer: Gen Alpha to Boomer Women, Getting Accurate Portrayals Right | Webinars | Events & Webinars | ANA

ANA SeeHer: Gen Alpha to Boomer Women, Getting Accurate Portrayals Right

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In SeeHer’s Creative Best Practices ‘Getting Accurate Portrayals Right’ webinar, we'll discuss why gender equality in media and advertising is critical to consumers and therefore a business imperative for marketers.  Learn about SeeHer’s GEM® strategic creative best practices framework for driving accurate portrayals of humans in advertising. Takeaway insights and strategies to best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.   

Key takeaways include: 

  • How to make character depictions that reflect specific consumer segments 
  • How to ensure portrayals between female and male characters are equitable 
  • How to incorporate intersectionality and multi-dimensional aspects of the human experience into portrayals 

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when

Start: Wednesday, November 8, 2023 at 1:00pm

End: Wednesday, November 8, 2023 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Latha Sarathy
SeeHer EVP, Analytics, Insights & Measurement, Chief Research Officer
ANA 

Yatisha Forde
Sr. Director, Insights & Thought Leadership
SeeHer