Latha Sarathy
Chief Research Officer, ANA
EVP, Analytics, Insights & Measurement, SeeHer
Rachel Rodgers
SVP
Ipsos in North America
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Click here to be directed to the ANA SeeHer and Ipsos Predictive Drivers Webinar. Email webinars@ana.net if you are having technical difficulties.
In SeeHer’s GEM® (Gender Equality Measure™) predictive drivers webinar, we'll discuss the state of women’s representation and roles in advertising and how to drive brand choice intent and long-term brand relationships. Learn how variables (from roles to settings) can be applied in advertising to ensure portrayals resonate with consumers and result in sales lift. Join us for this interactive webinar and understand the benefits of ad breakthrough, increased relevancy, short and long-term impact through data driven, gender inclusive and equitable advertising.
Start: Wednesday, October 12, 2022 at 1:00pm
End: Wednesday, October 12, 2022 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Latha Sarathy
Chief Research Officer, ANA
EVP, Analytics, Insights & Measurement, SeeHer
Rachel Rodgers
SVP
Ipsos in North America