Brand Activation Legal Webinar: February 2019

This event is over.

Presenting in February will be Kraig Baker, Partner, of Davis Wright Tremaine LLP.

From Siri to HAL 9000: Legal Issues Regarding Use of AI in Marketing and Promotions:

Artificial Intelligence is a hot buzz word peppering every technology offering and futurists everywhere are opining on the impacts of AI – both positive and negative. Separate the wheat from the chaff and hear about how AI is actually being applied and how it is impacting the advertising business now and how it will impact the advertising business in the future. Topics include how AI is used in advertising, risk hotspots from both a legal and PR perspective, and areas of potential regulation. This program will give you a good overview of AI and provide you with tools to minimize the risk of integrating AI in your business.

Kraig Baker focuses on advising clients and providing assistance with intellectual property licensing and operational contracts across the full range of issues in technology, innovation, media, entertainment, sports, advertising, privacy, and social media matters, with a particular emphasis on mobile, innovative technology, digital media, and interactive entertainment.

He is also an instructor in the Communication Leadership graduate program in the School of Communication at the University of Washington, where he has taught classes on "Law of Digital Distribution, Interactive Media, and Content" and “Law and Privacy Issues with Data, Wearables, Internet of Things, and Artificial Intelligence” since 2001. He also has taught the law section of the Advanced Interactive Marketing and Social Media certificate programs at the University of Washington. He is also a regular speaker on cutting edge issues including trends in digital media, Big Data, artificial intelligence, the internet of things, use of social media, and legal issues of innovation and disruption.