A Radically Better Future: Creating Narratives that Inspire Change (B2B Marketing Webinar Series)

This event is over.

We are in an era where businesses are trusted more than governments and nonprofits to be agents of change. This not only puts the pressure on businesses to be more mission-oriented and purpose-driven but to provide a narrative of the future they are part of building. By leveraging futures thinking and strategic foresight methodologies, leaders can gain a deeper understanding of the art and science of creating narratives that provide a clearer point of view, win trust, and yield movement in the right direction.

Key Takeaways:

Understand the role of narratives in upending the status quo and shaping the future
Learn how strategic foresight allows leaders to map out the future and form a philosophy around it
Design narratives that engage and align a range of stakeholders in your vision of the future