The Promise of Hyper-Personalization Realized (B2B Marketing Webinar Series)

This event is over.

There’s a lot of talk in the marketing world about ABM and hyper-personalization – have you ever wondered what it actually looks like when it works at scale? Look no further than Esquire Bank (NASDAQ: ESQ). In this session, you’ll hear from a leading financial services organization-turned-fintech that transformed from a referral-based business to having 50% of law firm sales generated digitally, through hyper-personalized content marketing in just two years.

Join Kyall Mai, Senior Vice President & Chief Innovation Officer of Esquire Bank, and Ted Kohnen, CEO of brand, marketing and content agency Park & Battery, as they discuss:

The optimal tech stack and data strategy for enabling true ABM and hyper-personalization
The use of a hybrid, multi-channel approach of digital and physical channels to surround and engage its targets efficiently
The critical role of content to fuel lead generation at the top of the funnel, sales qualification in mid-funnel, and closed business at the bottom
How Esquire does it all with a customer-centric, budget-conscious approach