Preparing for a Multicultural Majority hosted by Rock & Roll Hall of Fame

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Multicultural consumers are projected to make up the majority of customers by 2060 according to data from the U.S. Census. The time to build trust among this audience with relevant initiatives and inclusion is now. This conference will feature top companies and case studies on how to best tailor your message to the people you are marketing to, while preventing unconscious bias and potential discrimination.

Our meeting will be hosted by the Rock & Roll Hall of Fame (RRHOF). This popular museum located in Downtown Ohio, recognizes, and archives the history of the best-known and most influential artists, producers, engineers, and other notable figures who have had some major influence on the development of rock and roll. These days, the RRHOF recognize artists from different genres. Music is often referred to as a universal language. Please join us at this historic musical venue to learn more about the importance of multicultural marketing and inclusion in the advertising/marketing industries.

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, February 28, 2023
9:00am - 9:30am	NETWORKING BREAKFAST
9:30am - 10:00am	VOICE YOUR CHOICE. Who would you choose to be in the Rock & Roll Hall of Fame? This interactive kickoff simulates the Induction process – from nomination to voting to induction. Choose the artists you feel deserve to be inducted, defend your decision, and Voice Your Choice!
10:00am - 10:35am	BEYOND ROCK: DIVERSE ARTISTS & GENRES Rock & roll is a diverse and inclusive art form that mirrors and shapes the times. Artists have been a voice of change and advocates for social justice for generations and the Rock & Roll Hall of Fame shares this through their intentional curation of exhibits, programs, and outreach. Over the past five decades, rock and roll has evolved in many directions. Numerous styles of music — from soul to hip-hop, from heavy metal to punk, from progressive rock to electronic — have fallen under the rock and roll umbrella. The Rock & Roll Hall of Fame, from the first year, inducted groups and solo acts that are not remotely rock or metal based. Dawn Wayt VP of Marketing & Sales Rock & Roll Hall of Fame View Presentation
10:35am - 11:10am	CLEVELAND CAVALIERS: UNIQUE CULTURE & COMMITMENT TO SOCIAL ISSUES The Cavaliers have a long-standing respect and appreciation for multicultural segments, diversity, and inclusion. The organization understand that these efforts are critical for success. For them diversity is the collective mixture of their fans, team members, properties, teams, and partners characterized by their differences and similarities. Kevin Clayton ‪Senior Vice President, Head of Social Impact and Equity Cleveland Cavaliers View Presentation
11:10am - 11:20am	COFFEE BREAK
11:20am - 11:55am	STATE OF HISPANIC WEALTH This session will provide a macroeconomic view of how Latinos are faring when it comes to wealth creation, focusing on progress in net worth, income, homeownership, employer business growth, and the diversification of assets. Hispanic audiences are a critical demographic to target because this is the fastest-growing segment of the American population. Jason Riveiro Executive Director & COO NAHREP & Adjunct Professor at University of Cincinnati’s Lindner College View Event Recap
11:55am - 12:30pm	SHERWIN-WILLIAMS PATH TO STRENGTHEN THEIR MULTICULTURAL EFFORTS For more than 155 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. The company has been on the multicultural journey for quite some time, but they remain focused on continuously enhancing its efforts for greater impact. Belinda Zamora Marketing Director, Pro Contractor Programs The Sherwin-Williams Company View Presentation
12:30pm - 1:30pm	LUNCH
1:30pm - 2:05pm	THE CAFÉ BUSTELO STORY Inspired by deep Latin roots, born in East Harlem in 1928, it was one of the first coffee roasters to cater to all Latino communities. Today this iconic brand is well-known everywhere. Learn more about their story and how they market effectively. Hilary Ayers-Kurtz Manager, National Advertising and Public Relations, Food & Beverage The J.M. Smucker Co. Eduardo Merino Senior Brand Manager - Coffee Marketing Rowland Coffee Brands The J.M. Smucker Co. View Presentation
2:05pm - 2:40pm	WORLD CLASS CARE AROUND THE WORLD In 100 years, Cleveland Clinic has grown from a small hospital in Ohio to a global enterprise. With new markets stretching to places like London and Abu Dhabi, the same marketing communications playbook does not apply. Hear how we've adapted our brand in our national & international markets, while staying true to our mission. Samantha Arth Executive Director Marketing & Philanthropy Communications (Interim) Cleveland Clinic View Event Recap
2:40pm - 2:50pm	CLOSING REMARKS Karim Amadeo Director, Multicultural & Diversity Initiatives ANA
2:50pm - 5:00pm	EXPLORE THE ROCK & ROLL HALL OF FAME MUSEUM

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.