Innovation Day @ Intuit (Members Only Conference) presented by BrightLine

INTUIT HERITAGE DRIVES BRAND INNOVATION

Intuit Inc., the 30 year start-up, was founded on the idea that there must be a better way, followed through with the drive to profoundly improve people’s financial lives. At Intuit, ‘simplify the business of life’ is more than a tagline, it is a mission and a mindset evident throughout their products and carried through by their self-determined employees. Learn how the corporate brand is tapping into Intuit’s heritage and culture to empower 8,000 employees to not just be stewards of the brand, but to be makers of the brand.

Lina Reeth

Principal Brand Manager Intuit Inc.

DRIVING INNOVATIVE ACTIVATIONS WITH LEXUS

Lexus with its reputation for high quality vehicles is leading the way with the integration of innovative technology in their vehicles and marketing strategies.  Hear how Lexus is using an integrated approach along with collaboration among the various disciplines to drive innovative activations for their recent RC/RC F launch.  Attendees will learn how engaging the digital/social community goes a long way in creating opportunity for the brand.

Jessica Georgopoulos

Social Media and Digital Marketing Manager Lexus

ADOBE: THINKING INSIDE THE BOX

What would happen if you funded every single new product idea from any employee, no questions asked? As an experiment, Adobe did exactly that. In this session, Mark Randall will share the surprising discoveries Adobe made in creating Kickbox, its unconventional new innovation process. Each employee receives a mysterious red box packed with imagination, money and a strange game with six levels. Mark will explain how aligning passion with purpose changes everything and how trust can transform good people into great innovators. Learn why Kickbox works so well and why Adobe has open sourced the entire process.

Mark Randall

Chief Strategist, VP of Creativity Adobe

KAISER PERMANENTE: A NEW APPROACH TO SOCIAL INTELLIGENCE

While Kaiser Permanente has engaged consumers and its 9.6 million members in social media since 2007, it recently saw an opportunity to radically change how it listens to and converses in the social space. The Kaiser Permanente Center for Social Intelligence, launched in March as a flexible platform for finding, analyzing and delivering actionable social insights to the organization, serves listening needs for everything from social marketing and public relations to member services and consumer awareness. Users nationwide can interact with the CSI on their tablets or laptops. Vince Golla, Kaiser Permanente's director of social media, will talk about the innovative development of the Center for Social Intelligence and what Kaiser Permanente expects to accomplish.

Vince Golla

Director of Social Media Kaiser Permanente

BRIGHTLINE: ADVERTISING INNOVATIONS IN TELEVISION

Interactive TV advertising has already been proven effective at reaching true brand audiences and firing on core objectives, but what does the inclusion of TV connectivity bring to the table? This new elixir is proving to be the change that television has been waiting for. Finally joining digital with television, marketers are now able to give consumers the immersive experiences they want at the scale marketers need. Imagine what you could do with the ease of a turnkey, connected TV experience.  Discover the innovations and exploration taking place in the new TV arena and find out how you could win the living room.

Rob Aksman

Co-Founder and Chief Experience Officer BrightLine

JUNIPER NETWORKS: EDUCATION FOR INNOVATION

The world of marketing continues to evolve with unprecedented speed, and we can now measure the impact of marketing activities with increasing granularity. The ability to innovate around the new tools and technologies, however, requires new skills and a deep understanding of how to apply those skills.  Learn how Juniper Networks is leveraging its marketing education program to develop innovative marketers.

Eric Andrews

Vice President, Digital Strategy and Customer Insights Juniper Networks