ANA Business Marketing Half-Day Conference: Unleashing Business Innovation in Atlanta

This event is over.

In these challenging times, it’s no secret that innovation helps take business to the next level. Join us for a one-day event where it takes center stage. Begin with insights on talent modernization and driving growth through the ANA Marketing Capabilities Framework. Engage in a dynamic panel discussion exploring the transformative impact of digital evolution on B2B brands. Gain exclusive access to ANA's study on trust and transparency in media, followed by an exploration into the growth opportunities in this great city. Immerse yourself in the captivating dialogue on how enterprise tech is reshaping industries especially in the field of marketing. Conclude the day with a networking happy hour, connecting with industry leaders, speakers, and fellow ANA members. Secure your spot for a day of inspiration, learning, and forging valuable connections now!

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, May 8, 2024
2:00pm - 2:20pm	REGISTRATION Light Snacks & Coffee Buffet will be provided.
2:10pm - 2:20pm	OPENING REMARKS FROM THE ANA David C. Morgan Senior Manager, Business Marketing Practice ANA Debbie Schildkraut VP, Business Marketing Practice ANA
2:20pm - 2:40pm	OPENING REMARKS: MODERNIZING TALENT & DRIVING GROWTH WITH THE ANA MARKETING CAPABILITIES FRAMEWORK Douwe Bergsma CMO Piedmont View Presentation
2:40pm - 3:15pm	PANEL DISCUSSION: HOW DIGITAL TRANSFORMATION HAS REVOLUTIONIZED B2B BRANDS Digital transformation and our “up & down’’ economy have made B2B brand leadership even more complex. The heightened emphasis on customer experience, changing data needs and regulations, rapidly emerging technologies, and “back to business” performance demands have turned up the heat. Our panel talks about what’s hot and how B2B brand marketers found ways to be cool under pressure. Chris Byrne President, Marketing Strategy & Brand UPS Jo Ann Herold CEO & Founder Herold Growth Consulting Sharon Harris CEO & Founder The Sharon Harris Collective Moderator: Moira Vetter CEO Modo Modo Agency View Event Recap
3:15pm - 3:40pm	INSIGHTS FROM ANA’S STUDY OF TRUST & TRANSPARENCY IN MEDIA: CAPTURING THE $22 BILLION OPPORTUNITY In 2024, industry forecasters believe programmatic spending will account for more than 9 in 10 display ad dollars this year. B2B marketers have overwhelmingly embraced programmatic advertising to drive engagement and growth for their brands. With an increased ad spend comes increases expectations and accountability. Marketers have quickly adapted to manage brand safety, reach, measurement and an endless number of channels to drive for success. In a recent ANA study, a new obstacle has been illuminated – media waste. The ANA study predicts that of the $88 billion spent on the open web almost $22 billion is wasted. How can B2B marketers make informed decisions that align with their goals and deliver business outcomes? The need for trust and transparency is critical. We’ll dig into the study which highlights several key issues and provides actionable recommendations for B2B marketers to tackle the challenge of media waste. Key Takeaways for Marketers include: Making informed decisions that align with the goals of marketing campaigns and driving engagement and growth without succumbing to media waste. Improving your programmatic spending with a focus on transparency to ensure ad quality and viewability. Implementing tactics to optimize the supply chain to reduce inefficiencies. Increasing the efficiency and effectiveness of campaigns by focusing on the value and quality of impressions. Sharon Harris CEO & Founder The Sharon Harris Collective View Event Recap
3:40pm - 3:50pm	BREAK
3:50pm - 4:15pm	ATLANTA IS BUILT FOR BUSINESS The dynamic growth of a region can be directly tied to the passion and partnerships—academia, business, and government—of those that contribute to the ecosystem. Hear how Atlanta and the Southeast region have grown exponentially as a center of innovation, culture, and diversity. Alex talks about the B2B alliances and partnerships that are key to attracting emerging industries and growing the talent base of the future. Alex Gonzalez Chief Innovation & Marketing Officer Metro Atlanta Chamber View Event Recap
4:15pm - 4:50pm	PANEL DISCUSSION: ENTERPRISE TECH IS CHANGING MARKETING Technology innovations–including gaming, virtualization & traditionally consumer-oriented applications for sports & entertainment–are changing the way B2B organizations connect, engage, and drive adoption internally and externally. Douwe Bergsma CMO Piedmont Dr. Denish Shah Exec. Dir. of the Marketing RoundTable & Associate Professor of Marketing Georgia State University Moderator: Alex Gonzalez Chief Innovation & Marketing Officer Metro Atlanta Chamber View Event Recap
4:50pm - 5:00pm	CLOSING REMARKS Moira Vetter CEO Modo Modo Agency David C. Morgan Senior Manager, Business Marketing Practice ANA Debbie Schildkraut VP, Business Marketing Practice ANA
5:00pm - 6:00pm	HAPPY HOUR

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.