Thursday, April 18, 2024
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9:00am - 9:30am
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SIGN-IN AND BREAKFAST
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9:30am - 9:40am
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OPENING REMARKS
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Prof. Dawn Lerman
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Executive Director of the Center for Positive Marketing
Fordham University
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9:40am - 10:25am
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AI FUTURES UNFILTERED: CREATIVITY AND MARKETING
Join Camm Rowland for 'AI Futures Unfiltered,' where provocative questions, historical insights, and personal experiences serve as catalysts for deeper learning and reflection. This talk is designed to ignite curiosity, challenge preconceptions, and inspire the development of personal viewpoints on the evolving landscape of AI — setting the stage for a future where marketing and creativity intersect in unprecedented ways.
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Camm Rowland
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Chief Creative Officer
Kepler
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10:25am - 11:10am
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AI FOR ALL: DRIVING INTELLIGENT TRANSFORMATION
Join us as we embark on a journey from pocket to cloud, from individual to enterprise, with Lenovo at the forefront of its AI for All vision. Lenovo's Solutions & Services Group's Global Marketing Communications lead, Holly Zhang, invites you to delve into the tangible impact of AI through real customer stories. Learn how Lenovo brings its "AI for All" vision to life, demonstrating the transformative power of AI across various sectors. Through this presentation, gain insights into the innovative tools and practical use cases employed within Lenovo's marketing department, inspiring you to harness the potential of AI in your own endeavors.
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Holly Zhang
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Global Marketing Comms Team Lead
Lenovo
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11:10am - 11:55am
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THE BEST IS YET TO COME: UNLOCKING BRANDS POTENTIAL ON YOUTUBE WITH HUMAN CREATIVITY + AI
Join Tom Youngblood, a creative lead on Google's Creative Works, to find out how advertisers are using Google AI to make their most effective work possible on YouTube. Explore the power of creative variety on YouTube and learn why it's key to captivating audiences. Discover how AI and human imagination can work in concert to unlock new creative possibilities, helping brands tell stories that delight viewers. This session will inspire you that there is so much performance and creative opportunity at our fingertips.
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Tom Youngblood
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Creative Effectiveness Lead
Google
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11:55am - 1:00pm
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LUNCH
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1:00pm - 1:45pm
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AI-POWERED MARKETING: THE ECONOMIST'S JOURNEY TOWARDS PERSONALIZED ENGAGEMENT
Join us for an insightful session where we delve into The Economist's innovative use of Artificial Intelligence (AI) in marketing. Discover how AI technologies are revolutionizing our approach to personalized engagement, driving impactful results and enhancing the overall customer experience. Gain valuable insights into our strategies, challenges faced, and lessons learned, as we share real-world examples of AI implementation in marketing campaigns. Don't miss this opportunity to explore the cutting-edge intersection of AI and marketing with The Economist.
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Nada Arnot
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EVP Marketing
The Economist
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1:45pm - 2:30pm
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CONTENT AT THE SPEED OF CONVERSATION
From delivering realtime insights on what content to create around what conversations - to helping create once, and deploy across multiple channels, Gen AI Tools are accelerating content velocity like never before.
In this session, you'll find out how innovative brands are now leveraging AI generated trending topics and conversations in realtime to deliver creative and content in the context of NOW - to help drive from insight to idea to influencer within 72 hours using Gen AI-assisted tools.
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Alan Schulman
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Managing Partner, Chief Experience Officer
UpperRight
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2:30pm - 2:40pm
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