First Look: A Real-Time Post Hoc Appraisal of Brands After the Election

Politics play a bigger part than ever in managing brands. This tangle of socio-cultural conflicts will spin out in new directions, to a greater or lesser degree, after the pivotal November elections. J. Walker Smith, Knowledge Lead at Kantar, and the U.S. MONITOR team are keeping a close eye on these trends. In this webinar immediately after election day, Dr. Smith will take a first look at what's ahead for brands and where consumers are headed with brand values and preferences.