PRESENTERS
Deb Friedland, Managing Director – Planning & Perspectives, TPN
Deb is a seasoned planning professional with 20 years of agency experience across multiple disciplines and industries. A fervid trend spotter with passion for understanding the dynamics of commerce through the customer journey, Deb leads TPN's Planning & Perspectives team in researching mindsets, behaviors and the retail landscape, delivering unique insight and strategic direction, facilitating brainstorms and structuring learning agendas tailored to client needs.
Dave Mastrofski, Vice President – C+R Research
In over 25 years as a research consultant and as an agency strategic planner, Dave has delivered shopper marketing, branding and communications insights to dozens of Fortune 500 Companies across a wide array of product and service categories.
His consulting experience spans multiple research disciplines, with concentrations in communications testing, merchandising evaluation, shopper journey research, market mapping, needs assessment, and consumer/shopper segmentation.