Ethics Policy
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Related Content
2:00 pm ET
Welcome
Judy Macior | Chair of Ethics Policy Committee | Operational Risk Director | Experian Automotive
2:05 pm – 2:35 pm ET:
Navigating Ethical Marketing and DEI in Today’s Dynamic Landscape
Consumers are more informed and values-driven than ever! It’s crucial for businesses to align their marketing strategies with ethical principles and Diversity, Equity, and Inclusion (DEI) commitments. In this session, we will have a facilitated open discussion to explore the current challenges, including how some companies are stepping back from DEI commitments, and provide tips for staying the course with key ingredients for DEI success in your companies.
- Sharon Newport | Principal | Sharon Newport, LLC | www.sharonnewport.com
2:35 pm – 3:05 pm ET:
AI Ethics & Privacy Challenges
Join Jason Hartley of PMG as he delves into the latest privacy and technology issues that impact AI and ethics. As regulators look to establish new laws and regulations for AI, what are some of the key AI ethical challenges for marketers and advertisers embracing the innovation that AI has fostered? What do you need to do now to keep advancing principled AI at your brand or agency?
- Jason Hartley | Head of Search, Shopping, and Social | PMG
3:05 pm – 3:30 pm ET:
Center for Ethical Marketing Update, Committee Discussion and Wrap-Up
We’ll provide updates on the Ethics Code Initiative and the Center.