Media Procurement Day - Advertising Financial Management Committee

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

II. AMD: BUILDING A PAID MEDIA CAPABILITY (11:10 – 11:45a.m. ET)
Christine Walton joined AMD in April 2022 to create an internal team of media experts to manage a consolidated global agency. Chrstine will recount the journey to date, its impact on AMD, and how procurement professionals can support similar media transformations.

Speaker:
Christine Walton, Global Director of Paid Media and Content Strategy – AMD

III. KENVUE: MEASURING MEDIA ROI WITH THE HELP OF INTERNAL DATA AND ANALYTICS TEAMS (11:45a.m. – 12:20p.m. ET)
With over 100 recognizable consumer brands, Kenvue delivers essential health, self-care, skin health, and more healthcare needs around the world. Their reach demands a clear media strategy, set in motion by the efforts of procurement who accurately track spend and ROI. Ricardo Armbrust, global media procurement director, will discuss his department’s impact on Kenvue’s media strategy, as well as his relationships with data and analytics colleagues to create a detailed picture of Kenuve's media ROI. 

Speaker:
Ricardo Armbrust, Global Media Procurement Director – Kenvue

IV. BREAK (12:20 – 12:25p.m. ET)

V. MEDIA AUDITING 101 WITH AD OPTICS (12:25 – 1:00p.m. ET)
Our roundtable discussion in the August 2024 committee meeting raised several important questions about the media auditing process. What are the main risk areas assessed in an audit? How actionable are its findings and observations? How often should audits be performed, and by whom? Ken Fakler, CPA, will join us for a session on the best practices of media auditing. This will be an interactive session, so come prepared with your questions. 

Speaker:
Ken Fakler, CPA, Partner – Ad Optics