Nonprofit Organizations

2:00 – 2:05 pm ET    
Welcome & Introductions

Teresa Gaffney | Senior Director of Marketing | Children International
Nicole O’Connor | Managing Director, Supporter Development | Save the Children

2:05 - 2:35 pm ET
The Power of Influencer Marketing
Influencer marketing is quickly becoming an essential digital strategy for identifying, engaging, and cultivating new audiences. Join us for a deep dive into how to build loyal followers, activists, and donors to your mission through association with people they believe and trust. Don't miss this opportunity to discover why influencer marketing, poised to become a $24 billion industry in 2024, is crucial for engaging key demographics like Millennials and Gen Z through social platforms.

Misti Dragano | Senior Vice President of Client Solutions | Moore

2:35 - 3:05 pm ET           
Nonprofit Case Study

Annie Hamburgen | Sr. Manager Digital Marketing | Paralyzed Veterans of America

Anna Anderson | Associate Director of Celebrity and Influencer Engagement | The Nature Conservancy

3:05 - 3:27 pm ET           
Member Roundtable
Q&As and Discussion

3:27 - 3:30 pm ET           
Closing Remarks Wrap-Up

Teresa Gaffney | Senior Director of Marketing | Children International
Nicole O’Connor | Managing Director, Supporter Development | Save the Children