Retail Media Networks Fair (Virtual Only)

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Retail media is the fasting growing ad channel today and is projected to represent $1 of every $4 spent on advertising by 2028 (source: The Retail Media Opportunity, EMARKETER, August 2024). Marketers have embraced RMNs, first as a cost of doing business with their established retail partners, then as an effective and proven driver of sales, and more recently as potential “full-funnel” partners (i.e., to drive awareness and consideration as well as conversion). The value of RMN first-party data cannot be understated. However, since RMNs are walled gardens — i.e., ad ecosystems that don’t share data — there are measurement challenges as marketers have difficulties making apples-to-apples comparisons between RMNs.

This event will feature highlights from ANA research on RMNs, provide perspective from a Wall Street equity analyst, discuss how the measurement challenge is being addressed, and showcase a variety of different retail media networks.

See 12 Tips For Optimizing Retail Media Investments from this event.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, October 9, 2024
11:00am - 11:05am	WELCOME REMARKS
11:05am - 11:20am	RETAIL MEDIA NETWORKS: OPTIMISM TEMPERED WITH CAUTION This ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including: biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more. Bill Duggan Group EVP ANA View Video and Presentation
11:20am - 11:40am	THE WALL STREET PERSPECTIVE Tim Nollen is a sell-side equity research analyst covering media tech, a broad and evolving landscape including ad tech and streaming services in addition to traditional advertising and media. He was the lead on the 2024 report, “Retail media – Unlocking the next phase of digital advertising.” Here, Tim will provide his insights on RMNs and outlook for the future. Tim Nollen Director and Senior Analyst – Media, Entertainment, Advertising and AdTech Macquarie Bank View Video and Presentation
11:40am - 12:00pm	ADDRESSING THE MEASURMENT CHALLENGE Better measurement of RMNs is required. Here we’ll discuss how the ANA, led by its Measurement for Marketers practice, is collaborating with the Media Rating Council (MRC) to advance measurement of RMNs. Jackson Bazley EVP – Measurement for Marketers ANA Ron Pinelli SVP Digital Research and Standards & Associate Director Media Rating Council View Video and Presentation
12:00pm - 1:40pm	FEATURED RETAIL MEDIA NETWORKS We’ll showcase 10 RMNs, with each given 10 minutes to discuss their respective offerings, points of differentiation, and tips for marketers. 1. Kroger Precision Marketing is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. • Brian Spencer, Director, Product Marketing 2. CVS Media Exchange® (CMX™) is the leading health and wellness focused retail media network, helping CVS customers find the brands and products that enable them to live healthier lives. • Pamela Young, Head of Sales 3. Albertsons Media Collective is a retail media network focused on creating connections and accelerating mutual growth through partnership, innovation and technology for brands, marketers, and shoppers. • Elizabeth Erpelding, Head of Marketing and Partner Experience 4. Kinective Media by United Airlines is a world-first traveler media network that combines rich travel and loyalty data with unique media channels, enabling brands to make meaningful connections with travelers throughout their journey and beyond. • James Rothwell, Managing Director, Brand Marketing, United MileagePlus & Kinective Media 5. Walgreens Advertising Group (wag), the retail media arm of Walgreens, offers omnichannel advertising solutions powered by first party data from 120M myWalgreens members – the second largest loyalty program in the U.S. • Katie Vogt, Senior Director, Marketing Partnerships & Client Success, Media & Customer Marketing 6. Roundel, Target’s retail media business, is a trusted partner that delivers impactful outcomes for clients by designing curated and innovative media experiences that connect brands to the Target guest. • Alexandra Wang, Head of Integrated Go-to-Market Strategy 7. Gulp Media Network, from 7-ELEVEN, is the largest coast-to-coast immediate consumption retail media network, targeting the right shoppers in the right places, based on the robust purchase and behavioral data for +95MM rewards members. • Dave Hart, Head of Sales 8. Home Depot Orange Apron Media is a home improvement specialty retail media network that offers businesses the opportunity to connect with homeowners and home improvement professionals through offsite and onsite advertising and tailored content support, bringing customers closer to brands at the point of purchase. • Zachary Darkow, Senior Director of Measurement 9. Best Buy offers retail media advertising powered by Best Buy’s deep customer relationships to reach relevant consumer electronics customers with a full suite of advertising solutions. • Brandon Broxey, Director, Best Buy Ads Partner & Category Marketing 10. Walmart Connect is the closed-loop media business of America's largest omnichannel retailer, helping brands meaningfully connect with our customers no matter where, how, and when they shop. • Lara Barmish, Head of Consumables View Video and Presentations
1:40pm - 1:55pm	THE ADVERTISER PERSPECTIVE We’ll close this event with advertiser perspective on issues including RMN selection, performance, and measurement. Moderator: Marie Fallon Senior Director of Integrated Media and Marketing Analytics Bimbo Bakeries Paras Shah Senior Director, Digital Media Georgia-Pacific Consumer Products Kimberly Sugden Senior Marketing Manager PepsiCo
1:55pm - 2:00pm	CONCLUSION

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