Retail Media Networks

Retail media is the fasting growing ad channel today and is projected (by EMARKETER) to account for more than one-fifth of total U.S. ad spending by 2027. Marketers have embraced RMNs, first as a cost of doing business with their established retail partners, then as an effective and proven driver of sales, and more recently as potential “full-funnel” partners (i.e., to drive awareness and consideration as well as conversion). The value of RMN first-party data cannot be understated. However, since RMNs are walled gardens — i.e., ad ecosystems that don’t share data — there are measurement challenges as marketers have difficulties making apples-to-apples comparisons between RMNs.

This event will feature highlights from ANA research on RMNs, provide perspective from a Wall Street equity analyst, discuss how the measurement challenge is being addressed, and showcase a variety of different retail media networks.

when

Start: Wednesday, October 9, 2024 at 11:00am

End: Wednesday, October 9, 2024 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Virtual	Client-Side Tier $0	Platinum Tier $0	Gold Tier $149	Silver Tier $199	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, October 9, 2024
11:00am - 11:05am	WELCOME REMARKS
11:05am - 11:20am	RETAIL MEDIA NETWORKS: OPTIMISM TEMPERED WITH CAUTION This ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including: biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more. Bill Duggan Group EVP ANA
11:20am - 11:40am	THE WALL STREET PERSPECTIVE Tim Nollen is a sell-side equity research analyst covering media tech, a broad and evolving landscape including ad tech and streaming services in addition to traditional advertising and media. He was the lead on the 2024 report, “Retail media – Unlocking the next phase of digital advertising.” Here, Tim will provide his insights on RMNs and outlook for the future. Tim Nollen Director and Senior Analyst – Media, Entertainment, Advertising and AdTech Macquarie Bank
11:40am - 12:00pm	ADDRESSING THE MEASURMENT CHALLENGE Better measurement of RMNs is required. Here we’ll discuss how the ANA, led by its Measurement for Marketers practice, is collaborating with the Media Rating Council (MRC) to advance measurement of RMNs. Jackson Bazley EVP – Measurement for Marketers ANA Senior Executive from the Media Rating Council TBD
12:00pm - 1:55pm	FEATURED RETAIL MEDIA NETWORKS We expect to showcase 10-12 RMNs, with each given 10 minutes to discuss their respective offering including points of differentiation. We’ll add the specific RMNs that are being featured to the agenda soon.
1:55pm - 2:00pm	CONCLUSION

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.