Ethics Code FUNdamentals: Best Practices for Respecting Consumers – DEI, Privacy and Security

We're excited to unveil the new ANA Ethics Code of Marketing Best Practices, a framework of high-level principles, guidelines, resources, and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising – shaped by your peers on the Ethics Code Steering Committee. Our vision is to advance an accountable and ethical marketing ecosystem for brand growth through a central Code of Ethics.

Join us as we dive into the Code to provide an overview of what’s included and how to use it. We’ve developed a three-part webinar training series to cover two sections of the Code in each training session.

In this second training session, senior staff from the Center for Ethical Marketing will walk you through these sections of the Code:

Diversity and Inclusion Marketing Principles

• Accurate Portrayals
• Preventing Stereotypes and Discriminatory Portrayals and Practices

Data Privacy, Security, and Stewardship

• Privacy Policy Elements
• Channel-Appropriate Notice and Choice
• Responsible Data Use and Stewardship
• Sensitive Data
• Security

Please register and join us for the last additional training session:

• December 4, 2024 | 3:00 to 3:30 pm ET | Ethics Code FUNdamentals: Best Practices for Marketing Regulated Products, AI and More | Webinar