2024 HBCU Campus Connect Meeting: Empowering Faculty and Staff through Strategic Initiatives

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Agenda

WELCOME & OPENING REMARKS – LaTasha Emmanuel, ANA (4:00 PM)

Impact of the DEI Backlash and End of Affirmative Action on HBCU Enrollment - Dr. Anthony Nelson, Dean, North Carolina Central University School of Business (4:05 PM)

An exploration of current challenges and strategic responses to enrollment shifts at HBCUs

ENHANCING STUDENT & FACULTY ENGAGEMENT THROUGH STRATEGIC INITIATIVES – Aisha Brown, Sr. Director, Talent Programs & Malinda Logan, Sr. Manager, Talent Programs, AEF (4:20 PM)

REAL-LIFE IMPACT: INSIGHTS FROM CAMPUS SPEAKERS AND MADE ALUMNI – Scott Patterson, CEO, Apex Marketing Management, and Floriesha Bastien, Brandeis University & MADE Alum (4:35 PM)

Opportunities for HBCU Faculty & Staff

Open discussion on motivating students to participate in upcoming programs and initiatives (4:45 PM)

Q&A – (4:50 PM)

CLOSING REMARKS – (4:55 PM)

ANA Committee Member Testimonial - National Grid

"I am a member of the Digital and Social Media Committee. The committee meetings are a fantastic opportunity to share best practices, learn about new channels and channel enhancements and network with other digital marketing professionals. The case studies and marketing trends shared during the meetings have influenced our digital marketing plans and channel strategies."
Emily Johnson, Manager, Digital Communications, National Grid