Marketing in Anxious Times: People’s Psychology Is Changing

This event is over.

Early in the pandemic, many brands recognized the importance of empathy and helpfulness. And many were swift to respond to changes in people’s behaviors, making a beeline to optimize distribution and better align with emerging habit cycles. But messages of empathy and helpfulness are beginning to sound like a big blur, and rapidly losing their muscle. Meanwhile it’s not just people’s behaviors that have changed, it’s their psychology too. In this presentation we’ll take stock of where people’s heads are. We’ll identify some of the key shifts taking place in people’s motivations and values, and discuss implications for brands in communicating with people over the long-term.