Marketing to Gen Z: What You Need to Know

This event is over.

Teenagers aren’t just “tomorrow’s consumers” -- they are already one of the most powerful consumer forces in our market today. As they continue to form their own brand preferences and develop personal buying behaviors, their influence on the market will also continue to grow. In this session, Jeff Fromm will showcase how Gen Z is pivoting away from past generations to create a unique identity all their own, explore how modern brands are learning to play by Gen Z’s rules to earn their love and loyalty, and how Gen Z is driving a new era of empowered consumerism.