Matthew Miksa
Senior Associate in Brand Strategy
Lippincott
Emma DeFelice
Associate in Brand Strategy
Lippincott
This event is over.
With the erosion of trust in institutional brands, there is a shift to embrace brands that talk and act like real people. JetBlue, Oscar Health Insurance and Mint, are examples of brands that are changing the conversation with approachable words, compelling images and small gestures that are more akin to how real people engage with each other. This webinar will explore the practices marketers should take to optimize the critical moments of decision or emotion that define the customers relationships with the brands they love or hate. Specifically, you will learn ways to:
Start: Wednesday, June 4, 2014 at 1:00pm
End: Wednesday, June 4, 2014 at 2:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Matthew Miksa
Senior Associate in Brand Strategy
Lippincott
Emma DeFelice
Associate in Brand Strategy
Lippincott