Protecting Your Brand from Online Disinformation through Contextual Intelligence

This event is over.

The Global Disinformation Index (GDI) summed it up when they said, “the harms of disinformation are proliferating around the globe––threatening our elections, our health, and our shared sense of accepted facts.”

With the amount of content on the web these days, the rise of disinformation, or “fake news” has been top-of-mind for marketers for some time now. With serious and impending risk to brand equity due to misaligned messaging, brand safety solutions need to adapt, and brands need to take an active approach to protect themselves from inadvertently funding nefarious sites across the open web.

Join Jay Pinho, Head of Product Management for Brand Safety at Oracle Advertising and the Danny Rogers, Co-founder and CTO of GDI for an thoughtful session around the importance of tackling disinformation head on, use cases for leveraging such solutions, and what actionable steps brands and agencies can take to safeguard ad spend and help mitigate exposure to harmful disinformation risks on news sites globally.

This event is sponsored by:

May we share your contact information with Oracle? Choosing ‘yes’ on the registration page will give us permission to share your name, title, company, and email address with Oracle.