The Strategy Brief: Roadmap to Alignment & Clarity (Half Day)

Creating a Strong Foundation for Any Marketing Project
(Half Day Workshop)

Workshop Description
In today's fast-paced business reality, professional marketers often find themselves inundated with documents and presentations outlining a variety of strategic information and creative direction. While these materials may contain valuable insights, they frequently lack a cohesive format that captures critical information in one accessible location. This fragmentation can lead to the launch of key brand initiatives that lack connection to the original strategic background, resulting in misaligned outcomes or incomplete planning.

The Strategy Brief serves as the definitive "one-stop-shop" for vital strategic information, integrating elements that inform a wide array of significant brand documents and activities. From Business Plans, Marketing Plans, Creative Briefs, and Media Plans to New Product Develop-ment plans, Market Research requests, and potential Mergers and Acquisitions strategies, the Strategy Brief provides the foundational strategic information necessary for informed decision-making.

Our Strategy Brief Workshop is designed to illustrate the critical importance of this document, detailing its components, exemplifying what excellence looks like in each element, and demonstrating its optimal application within your organization. Participants will learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and informed throughout the marketing process.

Who is this workshop for?
The workshop is tailored to those who need to understand and utilize comprehensive strategic information to guide their marketing efforts, ensuring all relevant stakeholders are aligned and informed throughout the marketing process. This workshop is designed for professional marketers working in various roles, including:

• Marketing Managers and Directors responsible for overseeing marketing campaigns and ensuring alignment with strategic business objectives
• Brand Managers focused on developing and maintaining brand identify and ensuring consistency across marketing efforts
• Strategic Planners involved in long-term planning and development of marketing
• Product Managers requiring a deep understanding of marketing positioning and insights
• Market Researchers charged with gathering intelligence to inform strategic decisions
• Creative Partners who would benefit from understanding the strategic foundations that inform creative briefs and campaigns.

Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and improving marketing return on investment.

Increase Marketing Effectiveness by:

• Understanding the critical need for a comprehensive, well-crafted Strategy Brief
• Providing Key Brand strategic information in one, easily accessible document
• Providing latest, updated Brand Strategic information for key business partners
• Gaining practical experience drafting a Strategy Brief through interactive group work and feedback sessions

Increase Marketing Efficiency by:

• Streamlining Strategy and Tactics by providing one Brand Strategy source
• Informing all Brand initiatives with one consistent voice
• Providing clear, quantifiable success metrics and accomplishment timeframes

Improve Marketing Return On Investment by:

• Providing complete clarity on all Brand strategy elements
• Shortening cycle-time for Brand projects (e.g., Communication, New Product Development, Market Research, Creative Projects)

Download the full agenda here