3 Steps to Implementing Agile in Your Marketing Organization (Micro)

(Micro 60-minute Workshop)

Micro-Workshop Description
In today’s fast-paced digital landscape, traditional marketing approaches can struggle to keep up. The Agile approach to the marketing process offers a flexible, iterative approach that enhances collaboration, speeds up execution, and drives better results. But how do you successfully implement Agile in your marketing organization?

In this one-hour workshop, you will learn three key steps to implementing Agile successfully in your marketing organization. An exploration of the principles, approaches, and roles that support an Agile marketing team utilizes the well-established Scrum framework, and a hands-on exercise provides a way to apply the learnings to some real-world scenarios.

You will gain a fundamental understanding of core concepts such as business value, how to organize a team using Agile principles, and the importance of taking time for retrospectives to improve how work is being performed.

For those who want to dig deeper on this topic, the ANA offers Half-day, Full-day, and Multi-day options that can be brought in-house using your member training benefit. Email training@ana.net for details.

Target Audience

•  Senior marketing leaders who want to explore using Agile Marketing approaches in their team's work
•  Marketers who want to quickly get up to speed on how to implement Agile Marketing

Micro-Workshop Benefits
This 60-minute workshop will teach you:

•  Key elements of Scrum, including Business Value, Product Backlog, Sprint Backlog, and more
•  Scrum roles, including Stakeholders, Product Owner, and others
•  How to recognize Agile principles in action and how to spot areas to apply more Agile practices in existing workflow

Download the full agenda here