Agile (101) – Agile Fundamentals and Sprint Execution (BURST)

(BURST Workshop)

Workshop Description
Marketers today are facing many challenges–increased competition, evolution and adaption of new technologies, the customer always wanting more, and constantly shrinking resources. Simply put, marketers are being asked to do more with less. Yet the process of planning and executing marketing campaigns has changed little in decades, resulting in lost opportunities for market share, revenue, and creative impact.

Marketing organizations of all sizes have begun investing time, money and resources into integrating Agile into their process. But how can you know whether Agile is the right fit for your organization? The ANA is offering the opportunity for marketers to dip their toe into the Agile with an ANA BURST Training. BURST trainings are fast, to-the-point training sessions which focus on critical training areas with hands-on applications.

This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint. In a lightning 90-minute session, your team will understand how Agile Marketing works and the day-to-day executional implications for your organization. With an in-depth walk-through, a team interactive exercise, case studies and an expert instructor to answer all questions, we give you the fundamentals and ‘real world’ experience your team needs to get excited for what Agile can deliver for their organization.

This Agile 101 BURST workshop is excerpted from the half day workshop “Agile Marketing” and is part of a broader four-part series where marketers are equipped to fully implement Agile throughout their disciplines. This Agile 101 BURST may also be taken in tandem with its counterpart Agile 201 BURST workshop, after which you and your team will confidently be able to decide whether Agile is a strong fit for your organization and if investing more resources in implementing Agile will be worthwhile.

Target Audience
This BURST workshop is open for marketers at any level within an organization that develops and/or executes marketing campaigns. It is particularly useful for teams looking to implement an agile process in their own organization.

Virtual Program Benefits
The benefits of attending this BURST workshop fall under the following key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

Improve marketing effectiveness and ROI by:

• Empowering marketers to execute iterative changes based on validated learning

Improve marketing efficiency by:

• Increasing and improving team communication and collaboration using Agile Marketing

 Download the full agenda here