Integrated Marketing Execution for Effective Brand Management (401) (Virtual)
Effective Brand Management Mastery Program 401
(Virtual Half Day Workshop)
Pre-requisite: ANA Effective Brand Management 301 (or equivalent knowledge)
Virtual Workshop Description
Research suggests that the highest performing companies link everything that they do to their brand purpose. Most marketing teams find it challenging to execute their plan across multiple touchpoints in a way which is seamless for the customer.
This workshop is focused on the practicalities of integrated marketing execution. We will explore techniques for ensuring a joined-up approach across the organization, study examples of best practice and tools for measurement, and learn techniques for breaking down silos to drive results. The workshop culminates with attendees applying the learnings to a real-world example for their own organization.
This is the final installment in the ANA’s four-part series “Effective Brand Management Mastery Program”, where participants gain an understanding of branding principles and develop expertise in effectively managing brand identity, positioning, and communication.
Building on the skills learned in levels 101-301, participants now learn how to foster innovative thinking and leverage omnichannel marketing tactics that work across multiple channels to reach broader audiences.
Target Audience
This virtual workshop is for marketers at all levels that want to improve the effectiveness of their marketing planning and get greater impact for their investment.
Virtual Workshop Benefits
The benefits of attending this workshop fall under the following key drivers of growth:
This workshop helps attendees improve marketing effectiveness by teaching them:
- How to identify what integrated execution looks like and how it can be implemented
- How to ensure tactical execution is customer centric
This workshop helps attendees increase marketing efficiency by teaching them:
- How to develop tactics that will work across multiple channels
- How to take marketing beyond just communication-based tactics and think about the broader customer experience
This workshop helps attendees improve marketing ROI by teaching them:
- How integrated marketing drives up your ROI
- Techniques for ‘sweating the assets’ across multiple channels
Faculty:
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Simon Bradley
Simon is an international marketing leader with extensive client side experience with brands like Virgin Atlantic Airways, the New York Knicks, The Rockettes and Madison Square Garden. He is also an Adjunct Professor in Integrated Marketing at New York University.
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