Leveraging AI to Drive Customer Loyalty Performance (Virtual Open Enrollment)

Why Loyalty Programs Need Personalization and AI to Thrive
(Virtual Half Day Workshop)

Workshop Description
In today's hyper-competitive market, traditional loyalty programs fail to resonate with customers. The outdated "spend $1, get 1 point" model is uninspiring and insufficient for fostering long-term loyalty. Customers are bombarded with choices, so they gravitate towards brands that truly understand them, provide genuine value, and invest in creating an emotional connection. The result? Companies that fail to evolve risk losing their most valuable customers.

Join us for an exclusive workshop to delve into the necessity of personalization in loyalty programs and how AI and Generative AI can deliver these experiences at scale, efficiently, and cost-effectively. This session will equip you with the tools and strategies needed to transform your loyalty program into a powerful customer engagement engine. Participants will leave with a comprehensive project plan to implement an AI-enabled strategy for their brand’s loyalty program.

Led by a Loyalty Expert, with 20 years of experience in the loyalty industry, our facilitator will guide you through a hands-on approach to improve your loyalty program in three key ways:

• Structuring Your Loyalty Program: Learn how to design a program that drives deep emotional engagement among your customers.
• The Importance of Personalization: Understand why personalization is crucial and how to integrate it seamlessly into your loyalty initiatives.
• Leveraging AI and ML: Discover how Artificial Intelligence and Machine Learning can be your greatest allies in achieving scalable and cost-effective personalization.

Target Audience
This workshop is ideal for marketing, customer experience, and loyalty program management professionals who are ready to innovate and lead the charge in personalized customer engagement. This session best serves Sr. Managers and above, at brands starting their personalization journey, having reasonable MarTech tools/support infrastructure, and looking to leverage AI as an enabling tool.

Workshop Benefits
The benefits of attending this workshop fall under the following key growth drivers: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them how to:

• Gain a deeper understanding of your customer's preferences and behaviors through AI-driven data analysis
• Discover strategies to foster stronger emotional connections with your customers, driving long-term loyalty and advocacy
• Develop a customer-centric mindset, focusing on creating meaningful and emotionally engaging experiences.

This workshop helps attendees increase marketing efficiency by teaching them how to:

• Understand how to harness proprietary data to uncover valuable insights that inform personalized loyalty strategies.
• Learn the practical steps to integrate AI and Generative AI into your loyalty programs, enhancing efficiency and personalization.

This workshop helps attendees improve marketing ROI by teaching them how to:

• Understand how AI and ML help optimize against specific metrics, such as revenue, conversion, or ROI
• Explore case studies and examples from leading brands that have successfully implemented AI-driven personalization in their loyalty programs.

Download the full agenda here