Selling Ideas to Internal Stakeholders (Micro)

3 Steps to Crafting Communications That Win Stakeholder Buy-In
(Micro 60-minute Workshop)

Micro-Workshop Description
In today’s corporate environment, if you can communicate well, you are unstoppable. Unfortunately, effective internal communication – both inter-team and cross-functional – is not always the norm, and opportunities for value creation can be missed. Too many business leaders fail to understand that communication must be planned, and as a result risk their message being confusing – or worse, ignored.

This virtual micro workshop shares a proven three-step framework (with examples) marketers and other professionals can follow to clarify communications for improved business results and/or creative outcomes. Participants will leave the training with a clear understanding of how to apply our step-by-step framework to improve their communication – in any form.

Target Audience
This workshop is for anyone, at any level, who is involved in the development of marketing. It is a great introduction for those new to marketing and a welcome refresher for seasoned professionals.

• Marketing Coordinators, Managers and Directors
• Copywriters
• Account Executives
• Business Owners
• Marketing Consultants and Specialists
• Fundraising and Nonprofit executives
• B2B and/or B2C Marketers

Micro-Workshop Benefits
After attending this workshop, participants will be equipped to:

• Use the power of story to develop effective communication – in any form
• Structure your message so audiences engage
• Clarify complex ideas and complicated information into simple talking points

Download the full agenda here