Content Marketing Mastery Program

Fast-Forward Your Content Marketing

The ANA Marketing Training & Development Center’s Mastery Programs will help advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.
Our Mastery Programs are designed to be flexible and fit your time and budget. These programs can be delivered over two full days or as a series of independent half-days.

Learn best practices to build a solid, strategic framework for your content marketing. During this hands-on workshop, you’ll create a framework to make your content marketing even more strategic and effective. Whether you’re just starting up or taking content marketing to the next level, this workshop will help you build a strong and solid foundation that improves your results.

Note: The 101 workshop in this Mastery Program can be conducted both in-person and virtually. In-person and virtual workshop descriptions have separate web pages, which are linked below (In-Person/Virtual).

101
Best Practices for Content Marketing Strategies (In Person) (Virtual)

• Develop a content marketing mission statement
• Create a written one-page content marketing strategy
• Build clear, concise, consistent stories with a one-page message map
• Learn to conduct a competitive content audit

201
Best Practices to Strengthen Your Content Marketing (In Person) (Virtual)

• Develop buyer personas to gain insights into the how and why of buyers’ behavior
• Map content to the buyers’ journey
• Continuously improve content through all-in analytics

301
Strategies to Elevate Your Content Marketing Above Competitors (In Person) (Virtual)

• Measure and optimize existing content
• Build your content base
• Differentiate with a content hook

401
Strategies to Maximize Your Content Marketing to Build Loyalty (In Person) (Virtual)

• Create a content community
• Promote content to build followers and subscribers
• Increase conversions: turn readers into customers

Download the full agenda here