3 Steps to Implementing Generative AI in Your Marketing Organization (Micro)

(Micro 60-minute Workshop)

Micro Workshop Description
With marketing teams being asked to do more with less, while reaching and engaging customers that want greater personalization, Generative AI has been utilized successfully by many to achieve increasingly ambitious goals without sacrificing output or results.

In this one-hour workshop, you will learn key steps to leverage Generative AI in your marketing, and be exposed to best practice across various marketing workflows like market research, creative brainstorming, and content. You will also gain an understanding of best practices to maximize the benefits of AI to create effective marketing campaigns.

Participants will leave this micro workshop with a fundamental understanding of how to optimize marketing strategies, ideas, and content using Generative AI tools.

For those who want to dig deeper on this topic, the ANA offers Half-day, Full-day, and Multi-day options that can be brought in-house using your member training benefit. Email training@ana.net for details.

Target Audience

• Junior- to Mid-level marketers who are getting started using AI for their marketing and need to understand best practices for using Generative AI effectively in their work
• Senior-level marketers that manage teams and projects that use Generative AI and need guidance or a refresher to share with their teams when, how, and why to use AI in their work

Micro Workshop Benefits
This 60-minute workshop will teach you:

• Key principles of Generative AI, and the considerations and opportunities it presents marketing teams
• How to incorporate Generative AI to improve marketing approaches at several steps in the process of creating a marketing strategy
• How to write and recognize effective Generative AI prompts using the SCRIBE method

Download the full agenda here