Marketing Planning for the Post-COVID World (Half Day) | School of Marketing | ANA
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Marketing Planning for the Post-COVID World (Half Day)

How to Navigate & Adapt Your 2020/21 Marketing Plan to the Post-COVID World
(Half Day Workshop)

The global COVID crisis has created huge challenges for brands and marketers. Even as the focus begins to shift to re-opening the economy, the COVID pandemic will continue to have a fundamental impact on the way both consumers and brands behave in 2020 and 2021. Understanding these changes and being ready to hit the ground running with actionable plans is going to be critically important to marketers going forward.

In this half day workshop, participants will work through a planning framework to help them market effectively in the post-COVID era. Based on experience leading global marketing teams through previous crises, the workshop facilitator will equip participants to succeed in the face of uncertain market conditions and retain and build customer loyalty.

From this workshop participants will:

  • Learn how customer behavior and sentiment will shift in the coming months and how to react to it
  • Explore the lasting impacts of the COVID crisis and carry out an impact assessment on their own business
  • Learn how to use scenario planning as a tool to get ahead of the competition and apply this to their own business
  • Gain understanding from relatable best practices and case studies in recovery planning from previous crises
  • Create an outline post-COVID marketing plan that they can take back to their teams

Who Is This Workshop For?
This workshop is suitable for:

  • Marketers of all levels who are responsible for marketing planning and campaign execution
  • Marketers with a responsibility for long term brand health
  • People working in communications and social media roles, seeking to gain broader understanding and insight into marketing planning and channel-driven loyalty strategies

Workshop Benefits
By attending this workshop, marketers will be able to:

  1. Understand the key changes in their customers’ behavior and the impact on their business
  2. Use strategic thinking to manage uncertainty
  3. Draft an actionable marketing plan using scenario-based planning techniques

Download the full agenda here


Faculty:

  • Simon Bradley

    Simon is an international marketing leader with extensive client side experience with brands like Virgin Atlantic Airways, the New York Knicks, The Rockettes and Madison Square Garden. He is also an Adjunct Professor in Integrated Marketing at New York University.

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